September 10, 2019 Parma's water inaugurates its new one Boutiques in via Gesù 1 in Milan. A bright Italian house that expresses the values of the brand in its furnishings, finishes and materials.
The project, curated by Patricia Grosdemange, architect of LVMH Group, offers an original synthesis between temporal elegance and pure contemporary Italian design. To celebrate the opening, Acqua di Parma creates a unique and unrepeatable event, reserved for an exclusive parterre. A special, intimate and refined dinner, in which the Maison expresses the art of receiving guests in its new home, with the naturalness of true Italian style.
The mise en place tells the story of the passion forcraftsmanship which can be felt throughout the Boutique. Every detail has the taste of awarm and welcoming elegance and it was thought and made ad hoc for this occasion. Each element combines tradition and contemporary Italian design with originality, like all the furnishings and objects found in the new Acqua di Parma home. The hand-woven linen tablecloths, sober and refined in their neutral tones and delicate alternation of light and shadow, are an exclusive creation by Luxury White.
Acqua di Parma Boutique Opening
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